Scott signs County Council up to Dignity Code

Cynthia Atkin, Vice Chair and Councillor Scott Dickinson, Chairman of the Northumberland Health & Wellbeing Board sign up to the dignity code.


Labour Council shows the importance of treating elderly people with dignity and respect by supporting Dignity Action Day on Sunday and signing up to the dignity code.

Dignity Action Day (DAD) is an annual initiative aimed at bringing staff and the public together to make a positive difference to those receiving care and support.

This year the day was celebrated at the National Pensioners Convention and Councillor Scott Dickinson, chair of the Northumberland Health & Wellbeing Board went along to show the council’s support.

He said: “Treating everyone with dignity is a fundamental part of our council’s service ethos but we can all do our bit to support vulnerable people whether at work or in our communities.

“In this country we continue to hear terrible stories of the elderly being abused, neglected, abandoned and humiliated. Children are protected by law but there is nothing there for older people.

“National Dignity Action Day aims to ensure people who use care services are treated as individuals and are given choice, control and a sense of purpose in their daily lives. It also gives everyone working in care services the chance reflect on their work and the positive impact it has on the lives of the people they support.” he added.

Over two million health and social care staff in the UK work around the clock to provide care and support for those most in need. Thousands of staff provide a dignified service in their place of work and continually strive to give the best care and support possible 365 days a year to people who are at their most vulnerable.

The ‘Ten Point Dignity Challenges’ are:

1.Have a zero tolerance of all forms of abuse.

2.Support people with the same respect you would want for yourself or a member of your family.

3.Treat each person as an individual by offering a personalised service.

4.Enable people to maintain the maximum possible level of independence, choice and control .

5.Listen and support people to express their needs and wants.

6.Respect people’s right to privacy.

7.Ensure people feel able to complain without fear of retribution.

8.Engage with family members and carers as care partners.

9.Assist people to maintain confidence and positive self-esteem.

10.Act to alleviate people’s loneliness and isolation.

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